Facebook for Small Business
A comprehensive guide to help small business owners effectively use Facebook to grow their online presence, engage with customers, and promote their products or services.

by Ridhi, Bhavana, Akshara FBLA Tompkins

Creating a Facebook Page
Download and Access
Download Facebook App or go to facebook.com.
Tap Menu (≡) → Pages → + Create.
Enter Business Information
Enter:
  • Business Name
  • Category (ex: Restaurant, Beauty Salon)
  • Description
  • Profile & Cover Photos
Add Contact Details
Add phone number, address, website.
✅ Tip: Use a clear, local-focused name. Ex: "Katy Cupcake Co." instead of just "Cupcake Co."
Navigating the App
Home (🏠)
Feed of posts from friends and pages.
Pages (📄)
Access and manage your business page.
Create Post (➕)
Add photo, video, events, or offers.
Inbox (💬)
Reply to messages or comments.
Notifications (🔔)
Stay updated on likes, comments, and shares.
Posting Content
Access Your Page
Go to Pages → Your Page → Create Post.
Add Media
Add text, images, or video.
Boost (Optional)
Choose "Boost Post" to promote with a budget (optional).
✅ Tip: Post updates, testimonials, and events at least 2x/week
✅ Tip: Pin important posts like promotions to the top
Events, Offers & Appointments
Tap Create Post → Event/Offer.
Use for:
  • Sales
  • Holiday events
  • Appointment booking (auto reminders)
Insights & Engagement
Track Performance
Tap "Insights" on your page to see:
  • Post reach
  • Likes
  • Best performing content
Customer Interaction
Respond quickly to reviews and messages.
Text Templates for Posts & DMs
Page Description Example
"Katy Cupcake Co. is a home-based bakery in Katy, TX specializing in custom cupcakes and celebration cakes. Order online or stop by today!"
Testimonial Post
"💬 'These cupcakes were the highlight of my daughter's birthday! Thank you for making her day so special!' – Maria R."
Event Post
"🗓 Join us at the Katy Farmers Market this Saturday! We'll have new mango chili pops and our signature coconut snowballs!"
Message Template
"Hi [Name], thank you for reaching out! 😊 Can you please share: 1. What product you'd like 2. Quantity 3. Preferred pickup/delivery date"
Putting It All Together
By following these steps, your small business can effectively leverage Facebook to connect with customers, promote products, and grow your online presence. Remember to post consistently, engage with your audience, and use the insights to refine your strategy over time.
1
Create Your Page
Set up a professional business page with complete information.
2
Post Regularly
Share engaging content at least twice per week.
3
Utilize Features
Take advantage of events, offers, and appointment booking.
4
Monitor Performance
Use insights to understand what content resonates with your audience.
Made with